Blush Botanicals is a boutique, full service floral and event design company regarded for creating highly customized and uniquely tailored weddings and extraordinary events. Known for their fierce attention to detail and timeless, sophisticated designs, they specialize in the luxury market where they have built a stellar reputation for being perfectionists and innovators in their field. Lead by owner and lead designer, Alexandra Azat, Blush strives to not only create perfection along each tabletop, but to create a breathtaking overall ambiance throughout the event so guests and clients alike are blown away upon entering one of their signature events.

Whether beginning the process from the initial event and palette concept or aiding the development of an already chosen aesthetic, Blush works closely with each client to ensure that every event is personalized and every expectation is surpassed.

Featured work can be seen in every major wedding publication including but not limited to glamour magazine, people magazine, huffington post, strictly weddings, inside weddings, The Knot, grace ormonde, style me pretty, wedding chicks, ruffled blog, California wedding day, luxury magazine, ceremony magazine, belle magazine, perfect bound, southasian bride, bridal guide magazine, grey likes, exquisite weddings magazine, san diego style weddings and many others.


Alex is a luxury floral and event designer and sought after educator and mentor who is known for her intense attention to detail, sophisticated aesthetic and unique ability to deeply understand the dreams of her clients and vastly surpass them. Alex’s clients trust that they have found someone to guide them through a learning or design process that may be new to them. She is regarded as always going above and beyond to create events that are lush and full and known for NEVER cutting corners. Not afraid of heights or getting her hands dirty, Alex is often found atop a tall ladder designing custom installations. A true artist, Alex enjoys sketching, painting, woodwork, interior design, calligraphy and all aspects of art.

Her work has graced the pages of every major wedding publication and Alex teaches florists around the globe both floral design and the business side of event florals.

Alex spent much of her life as a competitive horseback rider and jumper, riding a horse before the time she could walk. As a USC alumnus and finance major, Alex left a promising career at Merrill Lynch to pursue her love of floral and event design and opened Blush Botanicals in 2009. After moving to San Diego from New York at the age of 15, she graduated from Torrey Pines High School.

"I met with many florists and I knew the second I met Alex that she would make my wedding dreams come true! She created the most magical experience for me and all my wedding guests."